TURNED OUT BRIGHT
Liz Jones, Brand Coach
ALL QUESTIONS WELCOME
If you have anything else you would like to ask, please get in touch, I'm a big fan of questions!
WHAT IS A BRAND COACH?
Depending on how we work together you may view me as a Brand Consultant, Brand Advisor, Design Manager, Copywriter, Brand Strategist, Business Coach, Personal Coach or all of the above. 'Brand Coach' is the title I developed to cover all of these areas and explain what I do more succinctly.
WHAT DO YOU DO?
My key services are coaching, brand definition, creative brand strategy and copywriting. You can find full details on the services pages from the menu bar. As each project begins with creating a bespoke approach, I can discuss in more detail which services are most suitable to help you achieve your goals.
WHY CHOOSE TURNED OUT BRIGHT OVER AN AGENCY?
I have had a brilliant time in agencies but over more recent years I have felt like a rebel in the rabble! Turned out Bright was created to fix three key issues that I see in so many agencies: flexibility, personal connection and cost.
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The nature of working with me and with my trusted network of designers and specialists is that you are paying each person directly. Additionally, you gain focused attention on your project with a small team involved from start to finish as opposed to it passing around an agency.
WHAT SORT OF COACHING DO YOU DO? DO I HAVE TO HAVE COACHING?
Coaching is both a service in its own right and a methodology that I bring into project work. It is a way of developing answers that are authentic and true to you and/or your brand. The coaching element may apply more to the brand than a person, or vice versa. There will never be any pressure for you to have coaching yourself.
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I am fully qualified and working towards International Coaching Federation (ICF) accreditation which is considered the highest standard in the field.
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WILL COSTS GO ABOVE MY BUDGET?
Honesty and transparency are essential to a good working relationship. From the beginning I will be clear with you about what things will cost.
The only reason costs would ever increase would be if you ask for more services or the brief changes - and you will never pay more without us discussing it first. If I just misquote on the time something will take, that's my own issue. So you know there aren't going to be lots of hidden costs you hadn't accounted for.
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WHAT EXPERIENCE DO YOU HAVE?
I have been working in branding and design for 17 years, 15 of those within agencies. I have worked for WPP, Omnicom, Havas, Ceuta, Sun Branding and independent agencies: (Brand Union, 1HQ Brand Agency, Core Design, Parker Williams, Hornall Anderson, Conran Design Group) with clients such as Unilever, Mars, Reckitt Benckiser, Tesco, Vodafone, L'Oreal and Tate + Lyle. I have worked on huge global projects from initiation to final production and on one-person startups.
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My LinkedIn page gives more detail of my career background.
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DO YOU HAVE ANY SPECIALIST AREAS?
There are very few categories that I haven't worked in at all but I have particularly strong credentials in Health & Wellness brands, direct service providers, FMCG pacakaging and supermarket own label.
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WHICH DESIGNERS DO YOU WORK WITH?
I know a lot of brilliant designers, no two are the same. There are designers who are able to create hugely conceptual work and designers who are brilliant at tidying up Microsoft templates so that they feel on-brand and logical. It's rare for a designer to excel at both.
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One of the key services I offer is to help to connect you to the designer/s and content creators you need, helping to navigate the different skillsets, styles, personalities and fees. You will have direct communication with your chosen designer: I don't mark up any of their time. This gives you access to world-class designers with agency backgrounds without paying for the flash offices and fancy biscuits too!
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ARE YOU A DESIGNER?
No. I get asked this often. I have a creative mind, a good eye and I can help designers to brainstorm but I am not a visual creator myself, I'm much better with words!
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WHAT KIND OF BUSINESSES AND PEOPLE DO YOU WORK WITH?
Variety feeds creativity! I love to work with companies of any size and flex my style to suit.
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WHERE, WHEN, HOW DO YOU WORk?
Flexibility is one of the reasons I created Turned out Bright. We all have our own things going on. Our offices can be anywhere, adapting to suit the needs of your business. Catch-ups might be in your office, the park, online, around my kitchen table or at an inspiring museum that relates to your brand.
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Or join me for a 'walk and talk'. Science shows that it stimulates the brain; one Stanford University study suggested walking boosts creative output by 60%. I find some of my best creative thinking happens while walking and for certain tasks it is an essential part of the process.
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WHAT STAGE DO I NEED TO BE AT?
Wherever you are, that is where we start. You might have a successful brand looking to take a step into retail, a service-led brand branching out into product, a global brand making a change to fit a new consumer opportunity or be an entrepreneur looking at a piece of paper with the spark of an idea written on it.
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WHAT DOES 'TURNED OUT BRIGHT' MEAN?
Turned out Bright stands for positive change.
I'm an optimist and a realist. You can trust me for an honest opinion but I'm not just going to leave you with the consequences. My aim is to ensure that you and your brand move forward successfully from every pivot point.